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Both Wallace and Reddick spotlighted the team’s partnership with McDonald’s through their Toyota Camry XSE racecars. Two beloved McDonald’s characters from the popular McDonaldland world, Grimace and Hamburglar, helped power the 23XI Toyotas at Iowa. The popular purple Grimace rode along with Wallace’s No. 23 car, while Reddick’s car was adorned with the same black-and-white stripes that Hamburglar famously dons with his signature “robble robble” quote adorning the TV panel of the No. 45 ride.